:root {
  --coral: #df493f;
  --coral-deep: #b82f28;
  --ivory: #f7f2e8;
  --sand: #e8d5bd;
  --charcoal: #171715;
  --warm-black: #241c18;
  --white: #fffaf2;
  --line: rgba(23, 23, 21, .18);
  --page: min(92vw, 1440px);
}

* { box-sizing: border-box; }
[hidden] { display: none !important; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--ivory);
  color: var(--charcoal);
  font-family: "Manrope", Arial, sans-serif;
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }

.skip-link {
  position: fixed;
  z-index: 100;
  top: 12px;
  left: 12px;
  transform: translateY(-160%);
  background: var(--white);
  color: var(--charcoal);
  padding: 12px 18px;
}
.skip-link:focus { transform: none; }

.site-header {
  position: fixed;
  z-index: 50;
  top: 0;
  left: 0;
  right: 0;
  height: 82px;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  width: min(calc(100% - 32px), 1440px);
  margin: 14px auto 0;
  padding: 0 22px;
  color: var(--white);
  border: 1px solid rgba(255,255,255,.2);
  border-radius: 18px;
  background: rgba(26, 20, 17, .22);
  backdrop-filter: blur(18px) saturate(1.15);
  -webkit-backdrop-filter: blur(18px) saturate(1.15);
  box-shadow: 0 18px 60px rgba(31, 15, 10, .12);
  transition: background .35s ease, color .35s ease, height .35s ease;
}
.site-header.scrolled {
  height: 66px;
  color: var(--charcoal);
  background: rgba(247, 242, 232, .72);
  border-color: rgba(255,255,255,.58);
  box-shadow: 0 14px 40px rgba(31, 15, 10, .1);
}
.brand {
  width: fit-content;
  font-size: 1rem;
  font-weight: 700;
  letter-spacing: .16em;
  text-decoration: none;
}
.brand span { color: var(--coral); margin-left: .3em; }
.brand-logo { position: relative; justify-self: start; align-self: center; width: 84px; height: 56px; overflow: hidden; display: block; }
.brand-logo img { position: absolute; width: 170px; max-width: none; height: auto; left: -43px; top: 50%; transform: translateY(calc(-50% - 14px)); }
.site-header.scrolled .brand-logo img { filter: invert(1); }
.site-nav { display: flex; gap: clamp(24px, 3vw, 52px); }
.site-nav a {
  position: relative;
  font-size: .73rem;
  font-weight: 600;
  letter-spacing: .12em;
  text-transform: uppercase;
  text-decoration: none;
}
.site-nav a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -7px;
  width: 100%;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .25s ease;
}
.site-nav a:hover::after, .site-nav a:focus-visible::after { transform: scaleX(1); transform-origin: left; }
.header-cart {
  justify-self: end;
  position: relative;
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  align-items: center;
  text-decoration: none;
  border: 1px solid rgba(255,255,255,.34);
  border-radius: 50%;
}
.site-header.scrolled .header-cart { border-color: rgba(23,23,21,.22); }
.header-cart svg { width: 20px; height: 20px; fill: none; stroke: currentColor; stroke-width: 1.35; stroke-linecap: round; stroke-linejoin: round; }
.header-cart span { position: absolute; top: -3px; right: -3px; display: grid; place-items: center; min-width: 18px; height: 18px; padding: 0 4px; border-radius: 999px; background: var(--coral); color: var(--white); font-size: .58rem; font-weight: 700; }
.menu-toggle { display: none; }

.section-dark { background: var(--warm-black); color: var(--white); }
.section-light { background: var(--ivory); }
.section-sand { background: var(--sand); }
.section-coral { background: var(--coral); color: var(--white); }
.section-charcoal { background: var(--charcoal); color: var(--white); }

.eyebrow {
  margin: 0 0 28px;
  font-size: .72rem;
  font-weight: 600;
  letter-spacing: .2em;
  text-transform: uppercase;
}
.eyebrow.coral { color: var(--coral-deep); }
.section-number {
  position: absolute;
  top: 38px;
  right: 4vw;
  font-size: .68rem;
  letter-spacing: .15em;
  opacity: .55;
}
.section-number.light { color: var(--white); }

.hero {
  position: relative;
  min-height: 100svh;
  display: block;
  overflow: hidden;
  background: #8f332d;
}
.hero::before {
  content: "";
  position: absolute;
  z-index: 1;
  inset: 0;
  background: linear-gradient(90deg, rgba(45,8,6,.7) 0%, rgba(45,8,6,.42) 32%, rgba(22,16,14,.08) 58%, rgba(22,16,14,.02) 78%), linear-gradient(0deg, rgba(22,8,7,.38), transparent 52%);
  pointer-events: none;
}
.hero-copy {
  position: relative;
  z-index: 2;
  position: absolute;
  left: 4vw;
  top: 50%;
  width: min(580px, 46vw);
  transform: translateY(-45%);
  padding: 0;
}
.hero h1 {
  margin: 0;
  font-size: clamp(4rem, 6.7vw, 7.7rem);
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
  line-height: .86;
  letter-spacing: -.055em;
}
.hero-lead {
  max-width: 520px;
  margin: 42px 0 0;
  color: rgba(255,250,242,.72);
  font-size: clamp(1rem, 1.25vw, 1.2rem);
}
.hero-actions { display: flex; align-items: center; gap: 28px; margin-top: 42px; }
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 40px;
  min-height: 54px;
  padding: 0 24px;
  border: 1px solid transparent;
  font-size: .72rem;
  font-weight: 600;
  letter-spacing: .12em;
  text-transform: uppercase;
  text-decoration: none;
  border-radius: 999px;
}
.button { cursor: pointer; font-family: inherit; }
.button > span:last-child { transition: transform .25s ease; }
.button:hover > span:last-child { transform: translate(3px, 3px); }
.button-light { background: var(--white); color: var(--charcoal); }
.button-light {
  border-color: rgba(255,255,255,.72);
  background: rgba(255,250,242,.92);
  box-shadow: 0 12px 36px rgba(18,10,8,.12);
}
.button-outline { border-color: rgba(255,255,255,.56); color: var(--white); background: rgba(32,10,8,.18); }
.button-outline:hover { background: rgba(255,255,255,.1); }
.button-muted { border-color: rgba(255,255,255,.25); color: rgba(255,255,255,.65); }
.hero-visual { position: relative; min-height: 100%; background: var(--coral); overflow: hidden; }
.hero-visual { position: absolute; inset: 0; }
.hero-visual::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(36,28,24,.28), transparent 24%), linear-gradient(0deg, rgba(36,28,24,.15), transparent 42%);
  pointer-events: none;
}
.hero-visual img { width: 100%; height: 100%; object-fit: cover; object-position: center center; transform: scale(1.015); }
.hero-glass-meta {
  position: absolute;
  z-index: 3;
  right: 4vw;
  bottom: 34px;
  width: min(650px, 48vw);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border: 1px solid rgba(255,255,255,.24);
  border-radius: 18px;
  background: rgba(255,250,242,.16);
  backdrop-filter: blur(20px) saturate(1.18);
  -webkit-backdrop-filter: blur(20px) saturate(1.18);
  box-shadow: 0 20px 60px rgba(31,15,10,.18);
  color: var(--white);
}
.hero-glass-meta div { display: grid; grid-template-columns: auto 28px 1fr; gap: 12px; align-items: center; padding: 15px 17px; border-right: 1px solid rgba(255,255,255,.2); }
.hero-glass-meta div:last-child { border-right: 0; }
.hero-glass-meta span { display: block; font-size: .68rem; letter-spacing: .14em; opacity: .62; }
.meta-icon { width: 28px; height: 28px; fill: none; stroke: currentColor; stroke-width: 1.45; stroke-linecap: round; stroke-linejoin: round; opacity: .9; }
.hero-glass-meta strong { display: flex; flex-direction: column; gap: 2px; font-size: .82rem; line-height: 1.32; letter-spacing: .02em; }
.hero-glass-meta strong b { font-weight: 700; }
.hero-glass-meta strong em { align-self: start; font-style: normal; font-weight: 500; color: rgba(255,250,242,.7); }
.hero-index, .hero-wordmark { display: none; }

.details-heading h2 {
  margin: 0;
  font-size: clamp(3rem, 6vw, 6.8rem);
  font-weight: 500;
  line-height: .95;
  letter-spacing: -.06em;
}

.ingredients-overview { position: relative; padding: 140px 4vw 0; overflow: hidden; }
.ingredients-overview::after { content: ""; position: absolute; width: 520px; aspect-ratio: 1; right: -220px; top: -220px; border-radius: 50%; background: rgba(223,73,63,.13); filter: blur(12px); }
.ingredients-heading { position: relative; z-index: 1; width: var(--page); margin: 0 auto; display: grid; grid-template-columns: 1.15fr .85fr; column-gap: 8vw; align-items: end; }
.ingredients-heading h2 { margin: 0; grid-row: 2; font-size: clamp(3.8rem, 7.2vw, 8.2rem); font-weight: 500; line-height: .86; letter-spacing: -.065em; }
.ingredients-heading > p:last-child { grid-column: 2; grid-row: 2; margin: 0 0 8px; max-width: 540px; color: rgba(23,23,21,.62); font-size: clamp(1rem, 1.25vw, 1.18rem); }
.ingredient-summary { position: relative; z-index: 1; width: var(--page); margin: 90px auto 0; display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); }
.ingredient-summary article { display: grid; grid-template-columns: 48px 1fr; column-gap: 20px; padding: 34px 40px 36px 0; }
.ingredient-summary article + article { padding-left: 40px; border-left: 1px solid var(--line); }
.ingredient-summary article > span { grid-row: 1 / 3; color: var(--coral); font-size: .72rem; letter-spacing: .12em; }
.ingredient-summary h3 { margin: 0; font-size: clamp(1.35rem, 2.1vw, 2.15rem); font-weight: 600; line-height: 1.05; letter-spacing: -.035em; }
.ingredient-summary h3 small { display: block; margin-top: 7px; color: rgba(23,23,21,.48); font: 500 .72rem/1.3 Manrope, sans-serif; letter-spacing: .1em; text-transform: uppercase; }
.ingredient-summary p { margin: 16px 0 0; max-width: 580px; color: rgba(23,23,21,.62); font-size: .95rem; }

.ingredients-split { display: grid; grid-template-columns: 1fr 1fr; background: #251613; }
.ingredient-feature { min-width: 0; }
.ingredient-feature + .ingredient-feature { border-left: 1px solid rgba(255,255,255,.22); }
.ingredient-feature figure { margin: 0; height: clamp(420px, 49vw, 740px); overflow: hidden; }
.ingredient-feature figure img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s cubic-bezier(.2,.7,.2,1); }
.ingredient-feature:hover figure img { transform: scale(1.025); }
.ingredient-minoxidil figure img { object-position: center center; }
.ingredient-palmetto figure img { object-position: center 62%; }

@media (min-width: 901px) {
  .ingredient-palmetto figure img { object-position: center 72%; }
}
.ingredient-feature-copy { min-height: 410px; padding: 56px clamp(28px, 4vw, 68px) 64px; background: #281a17; color: var(--white); display: grid; grid-template-rows: auto minmax(120px, auto) 1fr; }
.ingredient-palmetto .ingredient-feature-copy { background: var(--coral); }
.feature-index { display: block; margin-bottom: 24px; font-size: .68rem; letter-spacing: .14em; opacity: .62; }
.ingredient-feature-copy h2 { margin: 0; max-width: 650px; font-size: clamp(2.1rem, 3.5vw, 4.2rem); font-weight: 500; line-height: .92; letter-spacing: -.055em; white-space: nowrap; }
.ingredient-feature-copy ul { align-self: end; margin: 38px 0 0; padding: 0; list-style: none; border-top: 1px solid rgba(255,255,255,.28); }
.ingredient-feature-copy li { position: relative; padding: 16px 0 16px 30px; border-bottom: 1px solid rgba(255,255,255,.2); font-size: .92rem; }
.ingredient-feature-copy li::before { content: ""; position: absolute; left: 2px; top: 23px; width: 7px; height: 7px; border-top: 1px solid rgba(255,255,255,.72); border-right: 1px solid rgba(255,255,255,.72); transform: rotate(45deg); }

.study-section { position: relative; padding: 110px 4vw 58px; overflow: hidden; }
.study-title { width: var(--page); margin: 0 auto 62px; }
.study-title h2 { margin: 0; font-size: clamp(3.4rem, 6.7vw, 7.4rem); font-weight: 600; line-height: .9; letter-spacing: -.065em; }
.research-grid { width: var(--page); margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; border: 1px solid rgba(23,23,21,.14); border-radius: 30px; overflow: hidden; background: rgba(255,255,255,.38); box-shadow: 0 30px 90px rgba(65,39,27,.08); }
.research-card { min-width: 0; min-height: 720px; padding: clamp(28px, 3.4vw, 54px); display: flex; flex-direction: column; }
.research-card + .research-card { border-left: 1px solid var(--line); }
.research-palmetto { background: rgba(223,73,63,.055); }
.research-institution { min-height: 76px; display: flex; align-items: center; gap: 18px; padding-bottom: 24px; border-bottom: 1px solid var(--line); }
.institution-mark { flex: 0 0 auto; display: grid; place-items: center; width: 68px; height: 52px; border: 1px solid currentColor; font-size: .8rem; font-weight: 800; letter-spacing: .04em; }
.duke-mark { font-family: Georgia, serif; font-size: 1rem; letter-spacing: -.04em; }
.bgs-mark { border-radius: 50%; width: 54px; }
.research-institution p { margin: 0; display: grid; gap: 5px; line-height: 1.18; }
.research-institution strong { font-size: .82rem; }
.research-institution small { color: rgba(23,23,21,.48); font-size: .61rem; letter-spacing: .08em; text-transform: uppercase; }
.research-index { margin: 34px 0 22px; color: rgba(23,23,21,.48); font-size: .67rem; font-weight: 700; letter-spacing: .14em; }
.research-result { display: flex; align-items: flex-end; gap: 24px; }
.research-result > strong { color: var(--coral); font-size: clamp(4.8rem, 8vw, 9.2rem); line-height: .72; letter-spacing: -.08em; }
.research-result p { margin: 0 0 3px; max-width: 240px; font-size: .9rem; line-height: 1.35; }
.research-result sup, .study-note sup { color: var(--coral-deep); font-weight: 700; }
.research-meta { margin: 24px 0 0; font-size: .67rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.mini-chart { height: 210px; margin: 42px 0 28px; }
.minoxidil-chart { display: flex; align-items: end; justify-content: center; gap: 46px; padding: 0 8%; border-bottom: 1px solid var(--line); background: repeating-linear-gradient(to bottom, transparent 0, transparent calc(50% - 1px), rgba(23,23,21,.07) 50%, transparent calc(50% + 1px)); }
.chart-column { width: min(120px, 34%); height: 100%; display: grid; grid-template-rows: 26px 1fr 28px; align-items: end; justify-items: center; }
.chart-column > span { align-self: start; font-size: .76rem; font-weight: 700; }
.chart-column i { width: 100%; height: var(--bar); max-height: 145px; border-radius: 8px 8px 0 0; background: #c8beb2; }
.chart-column.active i { background: linear-gradient(180deg, #ef745d, var(--coral)); }
.chart-column small { padding-top: 8px; font-size: .72rem; font-weight: 700; }
.palmetto-chart { display: grid; align-content: center; gap: 30px; }
.density-track { position: relative; display: grid; grid-template-columns: 1fr auto; gap: 14px; align-items: end; padding-bottom: 12px; border-bottom: 8px solid #d6cec4; }
.density-track::after { content: ""; position: absolute; left: 0; bottom: -8px; width: 76%; height: 8px; background: var(--coral); }
.density-track.secondary::after { width: 58%; background: var(--charcoal); }
.density-track span { color: rgba(23,23,21,.58); font-size: .72rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.density-track strong { font-size: 1.35rem; letter-spacing: -.04em; }
.research-card .research-result>strong[data-count-target]{font-variant-numeric:tabular-nums}
.research-card .chart-column i{transform:scaleY(0);transform-origin:bottom;transition:transform 1.15s cubic-bezier(.2,.75,.25,1)}
.research-card .density-track::after{transform:scaleX(0);transform-origin:left;transition:transform 1.1s cubic-bezier(.2,.75,.25,1)}
.research-card.is-animated .chart-column i{transform:scaleY(1)}
.research-card.is-animated .density-track::after{transform:scaleX(1)}
@media(prefers-reduced-motion:reduce){.research-card .chart-column i,.research-card .density-track::after{transition:none;transform:none}}
.research-link { margin-top: auto; width: fit-content; font-size: .68rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; text-underline-offset: 5px; }
.study-note { width: var(--page); margin: 24px auto 0; color: rgba(23,23,21,.5); font-size: .68rem; line-height: 1.55; }

.routine-section { position: relative; min-height: 980px; padding: 145px 4vw 100px; display: grid; grid-template-columns: .8fr 1.2fr; gap: 6vw; align-items: center; overflow: hidden; }
.routine-section::before {
  content: "";
  position: absolute;
  width: 600px;
  aspect-ratio: 1;
  left: -250px;
  bottom: -210px;
  border-radius: 50%;
  background: rgba(223,73,63,.22);
  filter: blur(10px);
}
.routine-copy { z-index: 2; max-width: 650px; }
.routine-copy {
  padding: clamp(26px, 3vw, 48px);
  border: 1px solid rgba(255,255,255,.56);
  border-radius: 28px;
  background: rgba(255,250,242,.25);
  backdrop-filter: blur(20px) saturate(1.1);
  -webkit-backdrop-filter: blur(20px) saturate(1.1);
  box-shadow: 0 30px 80px rgba(91,54,34,.12), inset 0 1px rgba(255,255,255,.5);
}
.routine-copy h2 { margin: 0; font-size: clamp(3.7rem, 7vw, 8.2rem); font-weight: 600; line-height: .86; letter-spacing: -.07em; }
.routine-copy > p:last-child { max-width: 500px; margin: 38px 0 0; color: rgba(23,23,21,.68); font-size: 1.05rem; }
.routine-image { margin: 0; height: min(74vw, 820px); overflow: hidden; border-radius: 34px; border: 1px solid rgba(255,255,255,.42); box-shadow: 0 34px 90px rgba(80,42,27,.16); }
.routine-image img,.routine-image video { display:block; width: 100%; height: 100%; object-fit: cover; object-position: center 32%; }
.routine-disclaimer { position: absolute; left: 4vw; bottom: 38px; max-width: 560px; margin: 0; font-size: .72rem; color: rgba(23,23,21,.52); }

.product-section { position: relative; padding: 130px 4vw; }
.product-card { width: var(--page); margin: 0 auto; display: grid; grid-template-columns: .92fr 1.08fr; min-height: 720px; border: 1px solid rgba(23,23,21,.12); border-radius: 34px; overflow: hidden; background: rgba(255,255,255,.52); box-shadow: 0 32px 90px rgba(65,39,27,.1); }
.product-card figure { margin: 0; min-height: 720px; overflow: hidden; }
.product-card figure img { width: 100%; height: 100%; object-fit: cover; object-position: center 45%; }
.product-card-copy { padding: clamp(38px, 5vw, 82px); display: flex; flex-direction: column; }
.product-title-row { display: grid; grid-template-columns: 1fr auto; gap: 34px; align-items: end; }
.product-title-row h2 { margin: 0; max-width: 650px; font-size: clamp(2.8rem, 5.3vw, 6.4rem); font-weight: 500; line-height: .88; letter-spacing: -.065em; }
.product-title-row > strong { color: var(--coral-deep); font-size: clamp(1.35rem, 2vw, 2rem); white-space: nowrap; }
.product-card-copy ul { margin: 60px 0 34px; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.product-card-copy li { display: grid; grid-template-columns: 46px 1fr; gap: 14px; padding: 19px 0; border-bottom: 1px solid var(--line); font-size: .9rem; }
.product-card-copy li span { color: var(--coral); font-size: .65rem; letter-spacing: .12em; }
.product-button { width: 100%; margin-top: auto; justify-content: space-between; background: var(--charcoal); color: var(--white); }
.product-button.is-added { background: var(--coral-deep); }
.product-legal { margin: 18px 0 0; color: rgba(23,23,21,.47); font-size: .68rem; }

.manifesto { position: relative; min-height: 690px; display: grid; place-items: center; overflow: hidden; padding: 100px 4vw; }
.manifesto-inner { position: relative; z-index: 2; width: var(--page); }
.manifesto-inner {
  padding: clamp(30px, 5vw, 76px);
  border: 1px solid rgba(255,255,255,.22);
  border-radius: 32px;
  background: rgba(110,22,18,.14);
  backdrop-filter: blur(22px);
  -webkit-backdrop-filter: blur(22px);
  box-shadow: 0 34px 90px rgba(90,19,14,.16), inset 0 1px rgba(255,255,255,.08);
}
.manifesto blockquote { margin: 0; max-width: 1200px; font-size: clamp(3.2rem, 7vw, 8.4rem); font-weight: 500; line-height: .9; letter-spacing: -.06em; }
.marquee { position: absolute; inset: auto 0 -2vw; white-space: nowrap; font-size: 13vw; font-weight: 700; line-height: .8; letter-spacing: -.06em; color: rgba(255,255,255,.09); transform: rotate(-2deg); }

.details-section { position: relative; padding: 150px 4vw 120px; display: grid; grid-template-columns: .8fr 1.2fr; gap: 8vw; overflow: hidden; }
.details-section::after {
  content: "";
  position: absolute;
  width: 500px;
  aspect-ratio: 1;
  right: -220px;
  bottom: -230px;
  border-radius: 50%;
  background: rgba(223,73,63,.16);
}
.details-heading h2 { font-size: clamp(3.3rem, 5.8vw, 6.8rem); }
.spec-list {
  position: relative;
  z-index: 1;
  margin: 0;
  padding: 14px 28px;
  border: 1px solid rgba(255,255,255,.82);
  border-radius: 26px;
  background: rgba(255,255,255,.35);
  backdrop-filter: blur(22px);
  -webkit-backdrop-filter: blur(22px);
  box-shadow: 0 28px 80px rgba(76,45,31,.1), inset 0 1px rgba(255,255,255,.72);
}
.spec-list > div { display: grid; grid-template-columns: .7fr 1.3fr; gap: 30px; padding: 24px 0; border-bottom: 1px solid rgba(23,23,21,.13); }
.spec-list > div:last-child { border-bottom: 0; }
.spec-list dt { font-size: .72rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: rgba(23,23,21,.55); }
.spec-list dd { margin: 0; font-size: 1.1rem; }
.legal-note { grid-column: 2; max-width: 700px; margin: 32px 0 0; font-size: .76rem; color: rgba(23,23,21,.5); }

.launch-section { position: relative; min-height: 780px; display: flex; align-items: center; padding: 120px 4vw; overflow: hidden; }
.launch-copy { position: relative; z-index: 2; }
.launch-copy {
  padding: clamp(30px, 4vw, 64px);
  border: 1px solid rgba(255,255,255,.13);
  border-radius: 32px;
  background: rgba(255,255,255,.055);
  backdrop-filter: blur(18px);
  -webkit-backdrop-filter: blur(18px);
  box-shadow: 0 30px 90px rgba(0,0,0,.18), inset 0 1px rgba(255,255,255,.06);
}
.launch-copy h2 { margin: 0; font-size: clamp(4.1rem, 9.5vw, 11rem); font-weight: 600; line-height: .83; letter-spacing: -.075em; }
.launch-copy > p:not(.eyebrow) { max-width: 480px; margin: 38px 0 30px; color: rgba(255,250,242,.62); }
.launch-mark { position: absolute; right: -2vw; bottom: -12vw; font-size: 40vw; font-weight: 700; line-height: 1; color: rgba(223,73,63,.14); letter-spacing: -.12em; }

.site-footer { min-height: 120px; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 30px; padding: 30px 4vw; background: var(--ivory); font-size: .7rem; letter-spacing: .1em; text-transform: uppercase; }
.site-footer p { margin: 0; }
.site-footer p:last-child { justify-self: end; }

.reveal { opacity: 0; transform: translateY(26px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.7,.2,1); }
.reveal.is-visible { opacity: 1; transform: none; }
.hero-copy.reveal { transform: translateY(calc(-45% + 26px)); }
.hero-copy.reveal.is-visible { transform: translateY(-45%); }

:focus-visible { outline: 2px solid var(--coral); outline-offset: 4px; }

@media (max-width: 900px) {
  .site-header { height: 62px; grid-template-columns: 1fr auto auto; gap: 12px; width: calc(100% - 20px); margin-top: 10px; padding: 0 16px; border-radius: 15px; }
  .header-cart { display: grid; width: 36px; height: 36px; }
  .menu-toggle { display: grid; grid-template-columns: auto 26px; gap: 12px; align-items: center; border: 0; background: transparent; color: inherit; padding: 10px 0; font: inherit; }
  .menu-label { font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; }
  .menu-lines, .menu-lines::before { display: block; width: 26px; height: 1px; background: currentColor; transition: transform .25s ease; }
  .menu-lines { position: relative; }
  .menu-lines::before { content: ""; position: absolute; top: -7px; }
  .menu-toggle[aria-expanded="true"] .menu-lines { transform: rotate(45deg); }
  .menu-toggle[aria-expanded="true"] .menu-lines::before { top: 0; transform: rotate(-90deg); }
  .site-nav { position: fixed; inset: 68px 0 auto; display: none; flex-direction: column; gap: 0; padding: 12px 4vw 26px; background: var(--ivory); color: var(--charcoal); border-bottom: 1px solid var(--line); }
  .site-nav.open { display: flex; }
  .site-nav a { padding: 17px 0; border-bottom: 1px solid var(--line); }

  .hero { min-height: 100svh; }
  .hero-copy { left: 24px; right: 24px; top: auto; bottom: 112px; width: auto; transform: none; padding: 0; }
  .hero-copy.reveal { transform: translateY(26px); }
  .hero-copy.reveal.is-visible { transform: none; }
  .hero h1 { font-size: clamp(4.15rem, 19vw, 7rem); }
  .hero-lead { margin-top: 30px; }
  .hero-visual { min-height: 100%; }
  .hero-visual img { object-position: 52% center; }
  .hero-index { display: none; }
  .hero-wordmark { bottom: -2vw; font-size: 33vw; }
  .hero-glass-meta { left: 15px; right: 15px; bottom: 18px; width: auto; }
  .hero-glass-meta div { padding: 13px 12px; }
  .hero-glass-meta strong { font-size: .66rem; }

  .details-section { grid-template-columns: 1fr; gap: 50px; }

  .ingredients-overview { padding: 110px 4vw 0; }
  .ingredients-heading { grid-template-columns: 1fr; gap: 28px; }
  .ingredients-heading h2 { grid-row: auto; }
  .ingredients-heading > p:last-child { grid-column: 1; grid-row: auto; }
  .ingredient-summary { margin-top: 65px; grid-template-columns: 1fr; }
  .ingredient-summary article, .ingredient-summary article + article { padding: 28px 0; border-left: 0; }
  .ingredient-summary article + article { border-top: 1px solid var(--line); }
  .ingredients-split { grid-template-columns: 1fr; }
  .ingredient-feature + .ingredient-feature { border-left: 0; border-top: 1px solid rgba(255,255,255,.22); }
  .ingredient-feature figure { height: 75svh; }
  .ingredient-feature-copy { min-height: auto; grid-template-rows: auto auto 1fr; }
  .ingredient-feature-copy h2 { white-space: normal; }
  .study-section { padding: 100px 4vw 45px; }
  .research-card { min-height: 660px; }
  .research-result { align-items: flex-start; flex-direction: column; gap: 16px; }
  .mini-chart { height: 180px; }

  .routine-section { min-height: auto; grid-template-columns: 1fr; gap: 60px; padding: 110px 4vw 120px; }
  .routine-copy h2 { font-size: clamp(3.8rem, 16vw, 7rem); }
  .routine-copy { padding: 30px 22px; border-radius: 24px; }
  .routine-image { height: 120vw; max-height: 780px; }
  .routine-disclaimer { right: 4vw; bottom: 30px; }

  .product-section { padding: 100px 4vw; }
  .product-card { grid-template-columns: 1fr; min-height: auto; }
  .product-card figure { min-height: 0; height: min(105vw, 720px); }
  .product-card-copy { padding: 44px 28px; }

  .manifesto { min-height: 620px; }
  .manifesto blockquote { font-size: clamp(3.1rem, 13vw, 6.5rem); }
  .marquee { font-size: 24vw; }

  .details-section { padding: 110px 4vw 90px; }
  .spec-list { padding: 10px 20px; border-radius: 22px; }
  .legal-note { grid-column: 1; }
  .launch-section { min-height: 700px; }
  .launch-copy { padding: 32px 22px; border-radius: 24px; }
  .launch-copy h2 { font-size: clamp(4rem, 18vw, 8rem); }
  .launch-mark { font-size: 65vw; }
}

@media (max-width: 540px) {
  .eyebrow { margin-bottom: 22px; }
  .hero { min-height: 0; height: auto; aspect-ratio: 3 / 4; display: block; background: #35120f; }
  .hero::before { display: block; background: linear-gradient(90deg, rgba(45,8,6,.64) 0%, rgba(45,8,6,.26) 46%, transparent 72%), linear-gradient(0deg, rgba(30,8,7,.2), transparent 46%); }
  .hero-visual { position: absolute; inset: 0; min-height: 0; }
  .hero-visual::after { background: linear-gradient(90deg, rgba(36,8,6,.24), transparent 50%); }
  .hero-visual img { transform: none; object-position: center center; }
  .hero-copy { position: absolute; left: 18px; right: auto; top: 96px; bottom: auto; width: 58%; padding: 0; transform: none; }
  .hero-copy.reveal { transform: translateY(12px); }
  .hero-copy.reveal.is-visible { transform: none; }
  .hero-copy .eyebrow { max-width: 180px; margin-bottom: 13px; font-size: .48rem; line-height: 1.45; letter-spacing: .13em; }
  .hero h1 { font-size: clamp(1.85rem, 7.5vw, 2.2rem); line-height: .87; }
  .hero-lead, .hero-actions .button-outline { display: none; }
  .hero-actions { align-items: stretch; flex-direction: row; margin-top: 18px; }
  .hero-actions .button { flex: 0 0 126px; min-width: 0; min-height: 38px; padding: 0 12px; gap: 8px; justify-content: space-between; font-size: .5rem; letter-spacing: .08em; white-space: nowrap; }
  .hero-glass-meta { display: none; }
  .ingredients-heading h2 { font-size: clamp(3.3rem, 14vw, 5.2rem); }
  .ingredient-feature figure { height: 68svh; }
  .ingredient-feature-copy { padding: 42px 24px 48px; }
  .study-title h2 { font-size: clamp(3.2rem, 13vw, 5rem); }
  .study-title { margin-bottom: 42px; }
  .research-grid { grid-template-columns: 1fr; border-radius: 22px; }
  .research-card { min-height: auto; padding: 30px 22px 34px; }
  .research-card + .research-card { border-left: 0; border-top: 1px solid var(--line); }
  .research-result { flex-direction: row; align-items: flex-end; }
  .research-result > strong { font-size: clamp(4.4rem, 22vw, 7rem); }
  .mini-chart { height: 190px; margin: 36px 0 26px; }
  .research-link { margin-top: 0; }
  .product-section { padding: 80px 15px; }
  .product-card { border-radius: 24px; }
  .product-card figure { height: 118vw; }
  .product-card-copy { padding: 34px 20px 28px; }
  .product-title-row { grid-template-columns: 1fr; gap: 20px; }
  .product-title-row h2 { font-size: clamp(2.7rem, 13vw, 4.4rem); }
  .product-card-copy ul { margin-top: 38px; }
  .spec-list > div { grid-template-columns: 1fr; gap: 8px; }
  .site-footer { grid-template-columns: 1fr 1fr; }
  .site-footer > p:nth-child(2) { display: none; }
}

/* RISE FORMULA 01 e-commerce and editorial updates */
.formula-bridge{padding:clamp(46px,6vw,82px) 6vw;text-align:center}.formula-bridge h2{font-family:var(--serif);font-size:clamp(38px,5vw,68px);line-height:.96;margin:12px 0 18px}.formula-bridge>p:last-child{font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin:0}.formula-bridge>p:last-child span{opacity:.58;font-size:11px}.ingredient-feature figure{position:relative}.ingredient-image-label{position:absolute;z-index:2;left:clamp(22px,3vw,48px);top:clamp(20px,3vw,42px);display:flex;flex-direction:column;align-items:flex-start;color:#fffaf2;text-shadow:0 2px 18px rgba(0,0,0,.28)}.ingredient-image-label span{font-size:11px;letter-spacing:.14em;opacity:.78;margin-bottom:9px}.ingredient-image-label strong{font-size:clamp(20px,2.2vw,34px);font-weight:600;letter-spacing:.08em;line-height:1}.ingredient-image-label em{font-style:normal;font-size:13px;letter-spacing:.06em;margin-top:8px;opacity:.9}.ingredient-palmetto .ingredient-image-label{color:#fffaf2}.ingredient-minoxidil figure:after,.ingredient-palmetto figure:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(15,8,6,.4),transparent 35%);pointer-events:none}
.lifestyle-section{position:relative;min-height:min(72vw,780px);overflow:hidden;background:#9d3e36}.lifestyle-media{position:absolute;inset:0;margin:0}.lifestyle-media img{width:100%;height:100%;object-fit:cover;object-position:center}.lifestyle-section:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(20,10,8,.58),rgba(20,10,8,.08) 65%)}.lifestyle-copy{position:relative;z-index:1;min-height:min(72vw,780px);display:flex;flex-direction:column;justify-content:flex-end;padding:clamp(32px,7vw,104px);color:#fffaf2}.lifestyle-copy blockquote{font-family:var(--serif);font-size:clamp(38px,6vw,86px);line-height:.95;margin:16px 0 0;max-width:680px}
.product-section{position:relative;padding:clamp(70px,9vw,132px) 6vw}.product-shell{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(360px,.9fr);gap:clamp(42px,7vw,110px);max-width:1440px;margin:0 auto}.product-gallery{display:grid;grid-template-columns:74px minmax(0,1fr);gap:18px;align-items:start}.product-thumbs{display:flex;flex-direction:column;gap:12px}.product-thumb{padding:0;border:1px solid transparent;background:transparent;aspect-ratio:1;overflow:hidden;cursor:pointer}.product-thumb.is-active{border-color:var(--coral)}.product-thumb img{width:100%;height:100%;object-fit:cover}.product-main-figure{margin:0;aspect-ratio:4/5;overflow:hidden;background:#f3e6db;border-radius:4px}.product-main-figure img{width:100%;height:100%;object-fit:cover}.product-info{padding-top:10px}.product-info h2{font-family:var(--serif);font-size:clamp(42px,4.8vw,74px);line-height:.94;margin:14px 0}.product-descriptor{font-size:19px;line-height:1.35;margin:0}.product-descriptor span{color:var(--muted);font-size:15px}.product-composition{font-size:12px;letter-spacing:.12em;text-transform:uppercase;margin:24px 0 14px}.product-description{color:var(--muted);max-width:360px}.product-price{display:block;font-size:28px;margin-top:30px}.availability{font-size:13px;color:var(--muted);margin:6px 0 20px}.product-buy-row{display:flex;gap:12px;align-items:stretch}.quantity{display:flex;align-items:center;border:1px solid rgba(20,18,17,.22);border-radius:999px;height:52px}.quantity button{width:38px;height:100%;border:0;background:transparent;font-size:22px;cursor:pointer}.quantity output{min-width:20px;text-align:center}.product-button{flex:1;justify-content:space-between;min-height:52px;border-radius:999px}.product-button strong{font-size:12px}.product-benefits{display:grid;grid-template-columns:1fr 1fr;gap:18px 20px;margin:38px 0 24px;padding-top:24px;border-top:1px solid rgba(20,18,17,.16)}.product-benefits>div{display:flex;gap:11px}.product-benefits span{font-size:11px;color:var(--coral)}.product-benefits p{margin:0}.product-benefits strong,.product-benefits small{display:block}.product-benefits small{font-size:12px;color:var(--muted);margin-top:3px}.product-accordions{border-top:1px solid rgba(20,18,17,.16)}.accordion-item{border-bottom:1px solid rgba(20,18,17,.16)}.accordion-item summary,.faq-list summary{list-style:none;cursor:pointer;padding:18px 0;display:flex;justify-content:space-between;font-size:14px}.accordion-item summary::-webkit-details-marker,.faq-list summary::-webkit-details-marker{display:none}.accordion-item summary span,.faq-list summary span{font-size:20px;font-weight:300}.accordion-item[open] summary span,.faq-list details[open] summary span{transform:rotate(45deg)}.accordion-item div{font-size:13px;color:var(--muted);padding:0 0 18px;max-width:500px}.product-legal{font-size:11px;color:var(--muted);margin-top:22px}.mobile-buy-bar{display:none}.cart-drawer{position:fixed;z-index:30;right:0;top:0;bottom:0;width:min(440px,100%);background:var(--ivory);padding:38px;transform:translateX(100%);transition:transform .35s ease;box-shadow:-20px 0 60px rgba(0,0,0,.16)}.cart-drawer[aria-hidden="false"]{transform:translateX(0)}.cart-close{position:absolute;right:24px;top:20px;border:0;background:none;font-size:28px;cursor:pointer}.cart-drawer h2{font-family:var(--serif);font-size:48px;margin:8px 0 38px}.cart-item{display:grid;grid-template-columns:72px 1fr auto;gap:14px;align-items:start;border-top:1px solid rgba(20,18,17,.16);padding-top:20px}.cart-item img{width:72px;height:88px;object-fit:cover}.cart-item strong,.cart-item small{display:block}.cart-item small{font-size:12px;color:var(--muted);margin:5px 0 12px}.cart-item-controls{display:flex;align-items:center;gap:9px;font-size:12px}.cart-item-controls button{border:0;background:none;padding:0;cursor:pointer}.cart-item-controls button[data-cart-minus],.cart-item-controls button[data-cart-plus]{font-size:18px}.cart-checkout{width:100%;margin-top:34px;justify-content:space-between;border-radius:999px}.cart-continue{border:0;background:none;margin-top:18px;text-decoration:underline;cursor:pointer}.cart-overlay{position:fixed;z-index:29;inset:0;background:rgba(20,10,8,.4);opacity:0;pointer-events:none;transition:opacity .3s}.cart-overlay.is-visible{opacity:1;pointer-events:auto}.faq-section{position:relative;padding:clamp(78px,10vw,140px) 6vw;display:grid;grid-template-columns:.8fr 1.2fr;gap:8vw}.faq-heading h2{font-family:var(--serif);font-size:clamp(44px,5vw,72px);line-height:.96;margin-top:18px}.faq-list{border-top:1px solid rgba(20,18,17,.18)}.faq-list details{border-bottom:1px solid rgba(20,18,17,.18)}.faq-list p{margin:0 0 18px;color:var(--muted);font-size:14px;max-width:550px}
@media(max-width:900px){.product-shell{grid-template-columns:1fr;gap:34px}.product-info{padding-top:0}.product-gallery{grid-template-columns:58px minmax(0,1fr)}.product-thumb{flex:none}.lifestyle-section,.lifestyle-copy{min-height:78vw}.faq-section{grid-template-columns:1fr;gap:30px}.mobile-buy-bar{position:fixed;z-index:20;left:12px;right:12px;bottom:12px;display:flex;align-items:center;gap:12px;padding:10px 12px 10px 16px;background:rgba(255,250,242,.94);backdrop-filter:blur(14px);border:1px solid rgba(20,18,17,.12);border-radius:999px;box-shadow:0 12px 30px rgba(20,18,17,.15);transform:translateY(150%);transition:transform .3s}.mobile-buy-bar.is-visible{transform:translateY(0)}.mobile-buy-bar span{font-size:12px;flex:1}.mobile-buy-bar strong{font-size:13px}.mobile-buy-bar .button{min-height:42px;padding:0 17px;border-radius:999px}}
@media(max-width:540px){.product-section{padding:72px 18px 110px}.product-gallery{grid-template-columns:1fr;gap:12px}.product-thumbs{order:2;flex-direction:row;overflow:auto}.product-thumb{width:58px}.product-main-figure{aspect-ratio:1/1.15}.product-info h2{font-size:46px}.product-buy-row{flex-direction:column}.quantity{width:max-content}.product-button{width:100%}.product-benefits{gap:15px 10px}.product-benefits small{font-size:11px}.lifestyle-copy{padding:28px 20px}.lifestyle-copy blockquote{font-size:42px}.faq-section{padding:74px 20px}.cart-drawer{padding:30px 20px}}
.benefit-icon{display:grid;place-items:center;flex:0 0 28px;width:28px;height:28px;color:var(--coral)}.benefit-icon svg{width:24px;height:24px;fill:none;stroke:currentColor;stroke-width:1.35;stroke-linecap:round;stroke-linejoin:round}.product-benefits .benefit-icon{font-size:0}

/* Compact editorial rhythm */
.formula-bridge{padding:40px 6vw 44px}.formula-bridge h2{font-size:clamp(36px,4.4vw,60px);margin:9px 0 14px}
.ingredient-feature figure{height:clamp(340px,38vw,560px)}
.ingredient-feature-copy{min-height:300px;padding:38px clamp(26px,3.4vw,52px) 42px;grid-template-rows:auto auto 1fr}
.feature-index{margin-bottom:14px}.ingredient-feature-copy h2{font-size:clamp(2rem,3vw,3.5rem)}
.ingredient-feature-copy ul{display:grid;grid-template-columns:1fr 1fr;column-gap:28px;margin-top:25px}
.ingredient-feature-copy li{padding:12px 0 12px 24px;font-size:.84rem}.ingredient-feature-copy li:nth-child(odd){border-right:1px solid rgba(255,255,255,.16);padding-right:18px}
.study-section{padding:72px 4vw 42px}.study-title{margin-bottom:38px}.study-title h2{font-size:clamp(3rem,5.6vw,6.2rem)}
.research-card{min-height:570px;padding:clamp(26px,2.8vw,42px)}.research-index{margin:24px 0 17px}.research-result>strong{font-size:clamp(4.3rem,7vw,7.8rem)}.research-meta{margin-top:18px}.mini-chart{height:155px;margin:28px 0 20px}.chart-column i{max-height:102px}.palmetto-chart{gap:22px}.research-institution{min-height:62px;padding-bottom:17px}.study-note{margin-top:18px}
.routine-section{min-height:720px;padding:82px 4vw 68px;gap:4.5vw}.routine-copy{padding:clamp(24px,2.6vw,38px)}.routine-copy h2{font-size:clamp(3.3rem,6vw,6.7rem);line-height:.94}.routine-copy>p:last-child{margin-top:25px}.routine-image{height:min(58vw,650px);border-radius:28px}.routine-disclaimer{bottom:22px}
.lifestyle-section,.lifestyle-copy{min-height:min(56vw,610px)}.lifestyle-copy{padding:clamp(30px,5vw,72px)}.lifestyle-copy blockquote{font-size:clamp(36px,5.2vw,70px)}
.product-section{padding:clamp(64px,7vw,104px) 6vw}.faq-section{padding:clamp(60px,7vw,96px) 6vw}
@media(max-width:900px){.ingredient-feature figure{height:min(70svh,620px)}.ingredient-feature-copy{padding:34px 24px 38px}.study-section{padding:68px 4vw 38px}.research-card{min-height:520px}.routine-section{padding:72px 4vw 84px;gap:36px}.routine-image{height:min(105vw,650px)}.lifestyle-section,.lifestyle-copy{min-height:64vw}}
@media(max-width:540px){.formula-bridge{padding:34px 20px 38px}.formula-bridge h2{font-size:36px}.ingredient-feature figure{height:55svh;min-height:400px}.ingredient-feature-copy{padding:30px 20px 34px}.ingredient-feature-copy ul{column-gap:14px;margin-top:20px}.ingredient-feature-copy li{padding:11px 8px 11px 20px;font-size:.78rem}.ingredient-feature-copy li:nth-child(odd){padding-right:10px}.study-section{padding:58px 15px 34px}.study-title{margin-bottom:28px}.research-card{padding:26px 20px 30px}.mini-chart{height:145px;margin:24px 0 18px}.routine-section{padding:62px 15px 72px}.routine-copy{padding:24px 18px}.routine-copy h2{font-size:3.5rem}.routine-image{height:105vw}.lifestyle-section,.lifestyle-copy{min-height:72vw}.lifestyle-copy blockquote{font-size:36px}.faq-section{padding:58px 20px}}
.research-link{display:inline-flex;align-items:center;align-self:flex-start;position:relative;z-index:1;line-height:1.25;white-space:nowrap}
.research-link .link-mark{display:inline-block;width:7px;height:7px;margin-left:8px;border-top:1px solid currentColor;border-right:1px solid currentColor;transform:rotate(45deg);flex:0 0 auto}
@media(max-width:540px){.research-card{overflow:visible}.research-link{margin-top:22px!important;align-self:flex-start;font-size:.7rem;line-height:1.4}}
.routine-image img,.routine-image video{object-position:center 16%}.lifestyle-media img{object-position:center 28%}

/* Align the two formula plus signs on one vertical axis. */
.formula-composition{width:min(100%,860px);margin:0 auto;display:grid;gap:7px;text-transform:uppercase;letter-spacing:.08em}
.formula-row{display:grid;grid-template-columns:minmax(0,1fr) 62px minmax(0,1fr);align-items:center;gap:18px;text-align:center;line-height:1.35}
.formula-row>div{display:flex;flex-direction:column;align-items:center;gap:7px}
.formula-row span{display:block;text-align:center}
.formula-mobile-label{display:none!important}
.formula-row small{display:block;font-size:11px;letter-spacing:.08em;opacity:.58}
.formula-row b{font-size:48px;font-weight:300;line-height:1}
@media(max-width:540px){.formula-composition{gap:8px}.formula-row{grid-template-columns:minmax(0,1fr) 44px minmax(0,1fr);gap:8px;font-size:9.5px;align-items:center}.formula-row>div{display:grid;grid-template-rows:18px 15px;align-items:center;gap:5px;min-width:0}.formula-row span,.formula-row small{white-space:nowrap;line-height:1;text-align:center}.formula-row small{font-size:7.2px;letter-spacing:.04em}.formula-row b{font-size:36px}.formula-desktop-label{display:none!important}.formula-mobile-label{display:block!important}}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}